![]() The originality of this paper lays in the novelty of the tool and its development. The authors also evaluate its use and find out through the preliminary evaluations that it could be easy to use and useful for practitioners. #The project canvas how toThe authors demonstrate how to design strategic tools for allowing teams to co-design their identity communication strategy and present the tool. The authors conducted three iterations between design and evaluation, where the results of the evaluations are implemented in the design. The authors propose the design of a tool as well as some preliminary qualitative evaluations. The paper follows a design science research approach. The purpose of this paper is to propose a visual tool that supports entrepreneurs in SMEs and startups to collaboratively develop their identity communication strategy. However, this can be a complex task for small organisations. We provide a methodological process for analyzing multiple-project data by bridging methodological insights from design science research and qualitative methods from the social sciences.īeing able to communicate a clear identity to different stakeholders is crucial for SMEs and startups in today’s world, which is characterised by accelerated innovation, growing competition and increasingly connected consumers. Our study addresses the lack of guidance in the development of visual inquiry tools and the lack of methodological guidance in design science research on how to theorize and formalize knowledge across multiple projects. We outline the design principles (among others) that should be followed for developing visual inquiry tools for other strategic management problems. Thus, we propose a design theory for visual inquiry tools based on the design knowledge accumulated within and across three projects: the Business Model Canvas, the Value Proposition Canvas, and the Team Alignment Map. As the interest in and the emergence of visual inquiry tools gains momentum, it is important to formalize the design knowledge that future designers can build on to develop such tools. Such tools build on design thinking techniques to allow management practitioners to jointly inquire into specific strategic management problems. It is a proven tool that will assist you in leading projects more successfully and in making your dreams a reality.The Business Model Canvas project cleared the path for the development of a new tool type which we call visual inquiry tools. The Project Canvas covers the basic principles and fundamentals of projects that everyone should know about. Sergiy Potapov is also teaching an online course Project Management Basicsthat starts on the 30th of June. Sergiy has been researching this field since 2002, and since 2015 he has been consulting various organizations on this topic, including the Department of the Ministry of Economic Development and Trade of Ukraine (Prozorro). The moderator: Sergiy Potapov is a consultant, coach, and project management lecturer at UCU Business School on Key Executive MBA and DTEK Academy. Fellow and Former Chairman of the Project Management Institute, he is the founder of Projects&Co and the Strategy Implementation Institute. ![]() His research and global impact on modern management have been recognized by Thinkers50. Antonio is the creator of concepts such as the Project Economy and the Project Manifesto. The speaker: Antonio Nieto-Rodriguez is an author of the Harvard Business Review Project Management Handbook, the featured HBR article The Project Economy Has Arrived and four other books. How to put the Project Canvas into practice to increase the buy-in of your shareholders?.The dimensions and elements of the Project Canvas.Why do we need to reinvent project management?. ![]() ![]() Together with Antonio and Sergiy Potapov we will talk about it during the webinar at UCU Business School. After studying hundreds of successful and failed projects ranging from small individual ones, Antonio Nieto-Rodriguez has developed a simple tool – the Project Canvas – that can be applied by any individual, team, organization, or country. ![]()
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